10 Steps on How to Write a Great Blog Post

This post I recommend to use it as a checklist especially in my summary section as I summarize the required steps for you to follow

Actually I was very reluctant on writing this post about the 10 steps on how to write a great blog post as I also struggle while writing all of my blog posts for so many reasons like

  • English is not my primary language and I always tend to write basic vocabulary (you don’t need dictionary when reading my blog posts)
  • I take around more than 15 hours to write a blog post of 2000+ words as I do a lot of researches to make my post informative and provides value to my readers, I don’t want to pay someone to write my initial posts (first 20 to 30 posts) as I want to make sure that they are very well covered  and authoritative
  • When I revisit my old posts which were written more than a month ago, I realize that they need a lot of editing (by the way, I recognized that this is a very healthy feelings as again it makes your blog posts leaning into perfection)

When it comes to blog writing, I summarized here the blog writing tips with 10 steps on how to write a great blog post Blog writing can be a challenge so you have to be organized and develop a strategy to help you write efficiently and fast #Bloggingtips #contentmarketing#MakeMoneyOnline

But I realized that the more I read about my topic the better I write and I always follow what I am going to show you below, this works well for me on writing an amazing, authoritative, long post that attracts my readers like magnet and provides value to them

Bounce rate from Google Analytics is the best indicator on how your blog performs well from readers’ perspectives, recommended anything less than 70%
Either write something worth reading or do something worth writing. (Benjamin Franklin) Click To Tweet
Now below are my 10 steps on how to write a great blog post

Consider your audience in advance (generate your idea)

Think about it if your audience is generalized or specialized, if generalized like in this blog post then I have to provide a lot of more content to cover every aspect in my post

But if your audience is specialized then only focus on the technical details only, for example if your post is about how to configure w3 total cache plugin then it is acceptable if I covered How to install W3 total Cache but it will be completely irrelevant to discuss what is WordPress or What is a blog

Again if your blog post is generalized then you need to come with relevant content to cover your initial topic or idea

For example when I was looking for ideas on this post, I went to google and I searched for how to write an amazing blog post, it returned back these searches right after AdWords

Google-People-also-ask

Or at the end of every Google search page result

Google-searches-related

This will provide you with great ideas on writing long post which is informative and covering everything about your topic

Think about attention grabbing title

According to Forbes 59% of readers share articles on social media based on the titles without even reading them so coming up with the right attractive title increases the chance of readability and sharing on social media

These 2 websites Linkbait Title Generator and Portent can provide you with titles for your post, I use them sometimes, I suggest to give them a try

Plan your images ahead

Adding images to your blog posts will make your contents look visually appealing as a picture is worth a thousand words

Sometimes investing time to pick a high quality images can decrease your bounce rate

Also images increase your image search engines traffic but you have to optimize few things like Alt text and providing a meaningful name for your images

Attractive images can bring you more social media shares for users who love visual content and this helps to drive more traffic just from social media sites

Reminder to optimize every image size you upload to your blog to get a better Google page load speed as adding lot of images with their original sizes can hurt you website in terms of page load speed

I always use W2E Image Optimizer (no affiliate link) to automatically optimize all my images once I upload them

Don’t forget to check my resource page for the best places to download images from stock images and graphic design tools

Write nice introduction before you dive in (don’t forget the Lead In)

It is really nice to write an introduction before you list all your bullet points, try to make your introduction acts as a teaser by raising some concerns and asking questions before you start

There is no specific word counts but keep in mind that you have to put the Lead In if writing a post with lists (like this one) by saying something like Now below are … or let us start the list with …

List all your main points in your blog post

Here is what I do when writing any blog post, I put the title not the final one but the once that keeps me focused on what I am writing my content about

I skip the introduction for now and I start with the list of all my main points

Then I search the internet to see if I can increase my lists if I find a website with 10 lists and others with 13, I try to come with combined lists
The art of writing is the art of discovering what you believe. (Gustave Flaubert) Click To Tweet
Plus I do brainstorming for all my points until I believe I am satisfied with the result and then title can finally be updated to reflect my list

For example in this post, I collected all my bullet points and I found no more points to add so I updated my title to be 10 Steps on How to write a great blog post

Be useful and informative

Always try to provide useful links even if they are not affiliate links remember you are blogging to keep good impressions on your readers and being the good Samaritan will benefit you if readers share your blog posts only when they feel like you are really providing values to them, do you best to illustrate your content with images especially if it is a tutorial of any kind

Optimize your blog post for SEO

This point itself can be a separate blog post but I will try to make it concise and clear under the following points

  • Do keyword research

By using Google Adwords Keyword Planner you will be able to depict what your blog post keyword(s) will be about for example, I changed this blog post main keyword from write an amazing blog post to write a great blog post although the word amazing is better (I believe) but if users use the word great then I will use it

Google-adwords-keyword-planner

  • Go for long-tail keywords

Go for long tail keywords which consists of 5-6 keywords as 1-2 keywords are very highly competitive plus they are not reflecting the users’ intention behind them like “SEO” is very tough to pursue and it is not like “Small business local SEO”

  • Choose your post title well

Always come up with very attractive title that makes the readers eager to click on your blog post, if you are not able to come up with a post title, try the 5 types of questions (How, When, Why, Where and How)

  • Include the keyword in your URL

Assuming you are using WordPress as your blogging platform, if so this will happen automatically if you include your keyword in your post as your post will be the URL for your post

For example your URL will look like this doyourblogwithme.com/how-to-write-a-great-blog-post

  • Optimize your headings

Headings as known as H1, H2 and H3 in WordPress not only makes your blog post easy to read and divides your post into logical sections but also adding keyword’s alternatives can also help you with SEO

  • Use your image text

2 things to consider when using images on your website, always rename your image file to your blog post title or any long tail keywords from your Tags so for example instead of using image called PN1S4RT.png rename it to be write-a-great-blog-post.png plus don’t forget to add image alt text as shown below

Update image alt text

  • Use relevant internal links

Whenever you are writing a new blog post, think about your existing old blog posts and link to them, actually it would be better if you link to them using their target keywords

Do it in a way that it is totally making sense, for example if you write before about how to choose your web hosting and then you are writing now about steps for building a successful blog, it would be one of these steps is how to choose your web hosting then make the previously bolded phrase hyperlinked to your old post

  • Write a Meta description

Meta description will affect your website ranking; it is just showing 2 lines of what users see when they found your website on the list of searches so writing a strong description with your target keyword included will encourage users to click on your link to read your post

To add Meta description to your blog post then I recommend to use WordPress plugin called Yoast SEO where you will be able to scroll down at the end of your post to specify the Meta description when you are editing your post

Image of Meta description (Not ready yet, I have to make it)

  • Link to new posts from your old posts

Same like when I asked you to link your new posts to old posts, you can do the other way around by linking your visiting your old posts and look for opportunities to link keywords to your new posts

One way to do this, by going to search for a keyword or synonyms of your target keyword in your post list page (as shown below) and if you find old post written earlier go ahead and edit it by linking the keyword which you found to the new post

  • Choose Tags and Categories wisely

Tags and Categories help in grouping related posts together; every Tag and Category which you create will create a URL for you and it will be indexed by SEO

It is better when using tags to avoid keyword stuffing but think carefully about few tags that can represent what is your blog post about

Target your blog post to be more than 2000 words

I don’t write my blog posts and look at the word counts, it comes naturally that I come close or exceed the 2000 words if I am writing a post about how to, top 10 (it can be any number) or whatever my long post is about

I research it very well to make sure that my article covers my topic better than the top 7 to 8 searches on Google plus Bing as using different search engines bring more ideas

Don’t forget the conclusion

Writing conclusion can benefit you in many ways

It increases your blog post word counts (this is the least benefit to think about it this way)

Also it helps readers to take notes and sometimes because of how your conclusion is recapped well, it increases your social media sharing

Plus it helps you to create an infographic to share it on Pinterest

Make it actionable

Be very careful when asking readers to take actions as if you are writing about specific product asking readers to buy it looks pushy but asking them to share it for the benefit of others is acceptable

You can also place your subscription right below your blog post to take advantage of readers getting notified when the price goes down

Summary for this article and conclusion

To summarize what I wrote above regarding the 10 Steps on How to write a great blog post

Consider your audience in advance (generate your idea)

If audience is generalized then long post is recommended, if specialized then write only about the topic

Think about attention grabbing title

Readers can click to read your blog post based on the title as they don’t know what is written inside

Plan your images ahead

Adding images will make your blog post visually appealing, increase SEO traffic if Alt text is provided so add meaningful name to the image filename

Also attractive images and infographic increase your chance for social media sharing

Write nice introduction before you dive in

Introduction acts as a teaser by raising some concerns and asking questions to your readers before you start

List all your main points in your blog post

Always collect all the bullet points (solution to the problem) and then go finalize your title

Be useful and informative

Try to provide useful links and leave good impression to your readers

Optimize your blog post for SEO

  • Do keyword research
  • Go for long-tail keywords
  • Choose your post title well
  • Include the keyword in your URL
  • Optimize your headings
  • Use your image text
  • Use relevant internal links
  • Write a Meta description
  • Link to new posts from your old posts
  • Choose Tags and Categories wisely

Target your blog post to be more than 2000 words

Don’t pretend to count the words and add irrelevant content

if you research your topic well, you should be writing more than 2000 words

Don’t forget the conclusion

Conclusion for readers who don’t read the entire articles and you can build infographic from it

Make it actionable

It is not acceptable to ask reader to buy your product but you can ask them to share it on Social media

Bonus tips to remember before publishing your post

As a bonus, I already brainstormed the required tips which I recommend you to follow before publishing your blog post

Finally if you like this post, please share it using social media to the left hand side or bottom (mobile)

2 Comments

  1. I needed this! I need to work more on optimizing my posts! Thanks, this was very helpful!

  2. Your article is informative and well written. Thanks so much for sharing these tips. It seems like there is always something new to learn when it comes to blogging, and I appreciate the opportunity to improve my skills. Wishing you all the best in your blogging success! Kindest Regards, Mary at World of Writer Mom .org

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