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Before talking about link building techniques, I have a personal story i would like to share it with you
Back In 2001, I joined a network marketing company with a multi level marketing
For those who don’t understand what is multi level
I will explain it briefly, it is earning commission percentages based on the level of your downlines
There are few affiliate links, if you click a link and make a purchase, I may receive a commission at no extra cost to you
For example, if you recruit someone directly under you
The network marketing company pays you back let’s say 25% commission on all sales
If this someone recruits another person you earn additional 15% up to few levels decided by the company
One day my best friend asked me to give presentation to someone he knew
I have to admit I met a guy with no flair
I was not making any money from this network marketing company
Then I discovered later that I accumulated $14k just from getting this person recruited
Anyway I shared this story as it reminds me with link building
When you get a link from a site that has good traffic, you definitely get a share of the pie
Let me start by asking you
Why link building techniques are crucial for your blog?
Simple answer is using link building techniques help you get traffic from those visitors who visits other websites to click on the links there on these websites
Where they come and visit your blog
It has to be done correctly and not any kind of random links
At the same time, if a link is kind of never seen link like a profile link on high domain authority DA site – DA is explained below – it will help Google and search engines to consider ranking your website for some keywords
Bbuilding the right back links on relevant websites with high DA will help you
Both your ranking and getting visitors to your blogs from other websites
Link building techniques are tasks to start from day one
When building your blog even if you don’t have any published blog posts
I spent a year focused on writing ultimate guides and over killing any topic I was writing about
Link building was a deferred plan for me
Because I couldn’t focus on link building and writing my first bulk of thorough contents
What was the result after one year?
Unfortunately no single trace of Google in the first 100 positions
Not even showing up with my domain name if I write the domain words with spaces e.g. “Do Your Blog With Me”
That’s why I decided to switch my focus to 90% link building activities and 10% writing contents distributed between my blog and other blogs as guest posting
I also decided to write this post for myself first to come to it every now and then
Also for others to benefit from
So let me begin my link building guide with
1) What is link building
Link building is the art associated with hard effort from your side
Acquiring links from other websites, preferably relevant websites to link back to your blog or website
Google will start seeing your link building strategies and do two things for you
They start detecting these backlinks and so increasing your DA as known as Domain Authority
Then they start to rank some of your keywords
I believe getting them in the 100 positions I considered it a kind of ranking
Without link building all your hard effort of writing great contents stays in vain
Remember you are using this link building technique to get traffic
What if Google does not detect these backlinks and reassess your blog or website
You still get traffic from visitors clicking on any backlinks that leads to your homepage or other pages in your blog
2) What are the different types of links
Although there are different types of links
Inbound links is the primary factor for search engines to rank websites, this is what we should focus all of our energy
Outbound and internal links help also in an indirect way but not as inbound links
You will understand below just keep going on
Inbound links
Also known as backlinks, any link pointing to your website or blog
if I click on this link, it should take you to your website whatever if it is the parent domain or any sub pages
This means if your full website name is listed as text on any other websites
It is not counted as a link
Now there are 2 factors that can make any link a great link
First factor is the link attribute where we have 2 types
Do Follow link where any search engine indexing your page detects your links to other websites and follow them to your websites
No Follow link while it is counted as a link in search engines’ eyes but Do Follow is better than the No Follow one
When you first start the backlinking process
It is very easy to do what is known in life as scratch my back and I will scratch yours and on internet it is similar you find someone with relevant website to link to you and you link to himfor straight forward link exchange similar to
Although you may have heard before that search engines don’t count those links but this is a myth
I was able to move my DA from 2 to 6 just by exchanging links
Keep in mind when you exchange links
There will be always someone who is going to benefit more than the other one but how?
When you do link exchange someone would have a DA higher either you or your partner
I don’t reject any links exchange even if I am having my DA higher than my partner who knows may be it will switch one day and he/she passes my DA
Outbound links
This is controversial discussion that the more you link to other websites the more search engines Google in particular starts to outrank your website
The right sentence is if you link to many spam or thin websites websites that don’t have any content or full of gibberish contents
Now outbound links are really useful if you add links to complete your article or add a credit to your page like statistics site or Wikipedia
That’s why I want you to be very careful when doing link exchange and make sure you exchange links with valuable websites that complete your portfolio
Internal links
I used to think that Internal links are useless but then I realized if you practice linking to your other pages within your blog, you will benefit from 2 things
First, you will help Google index all your pages even if Google is on top of that but linking old indexed page to a new one will help Google discovers it faster
Second, any visitors coming to your website you need to keep them longer by linking to relevant and similar topics to what they are reading
3) Are all links equal in value
I am referring here to the outbound links as it does not make sense to discuss inbound links here
Bottom line here not all links are equal
There is something Google invented long time ago called Page Rank as known as PR where every page on the internet gets a score from 0 to 100 based on how many pages linking to this particular page, hence the more votes the more your page will rise in PR what affects the PR score includes the following
Rules for link building techniques
- Each PR value pointing to your page as if we have 2 similar pages on 2 different websites one of them has a PR of 50 pointing to it while the other page has a PR of 20 pointing to it, this means first page wins
- Where the link pointing to your page is coming from, a link in the main content is better than a link on the side bar, header or footer, again a link on the first paragraph is better than in the middle or lower part of the content
- Links with relevant anchor text has more value than vague links
- Links from unique domains are better than the same amount of links from one or two domains e.g. 50 links from 50 domains are better than 50 links coming from 2 to 3 domains
- Links from relevant pages is better than links from irrelevant pages e.g. a link from fitness site pointing to weight loss site is way better than a link from blogging site pointing to a weight loss site
- Links from frequently updated pages are better than links coming from staled pages
- Link coming from steady rate of growth page – meaning a page growing in number of links pointing to it is way better than a link coming from steady page
- A Link from spam sites or low quality links is devalued in Google’s eyes
- Same thing if a page is pointing to a spam site will have less value than a page that does not
- If a page is pointing to authoritative site it will have more value than similar page that does not
- NoFollow links have less value than DoFollow ones
4) Link building strategy
Guest posts, Guest posts, Guest posts
I am not repeating the word guest posts by mistake, If I could stress 100th times of how important guest posts to get traffic to your blog
I would even say it is more important than Pinterest, because Pinterest is like a very beautiful stunning woman that decides to accompany you for few days so all doors will be opened to you
Guest posts are like your dad who encourages you to get a university degree
If you do so, you have a very high solid chance to succeed
In other word, guest posts is systematic gradual increase of your website traffic, the more you do guest posts the more your traffic will increase
First you get a link from a high DA site which is good for search engines rankings and second you get some of the traffic coming to this blog
Here are the best ways to find Guest posting opportunities
Search the internet for websites accepting Guest posts
Very easy step, let’s say you want to find blogs to write guest posts for them on saving money niche
You open Google and replace keyword below with save money
keyword “submit a guest post” keyword “guest post” keyword “guest blogger” keyword “guest post by” keyword “accepting guest posts” keyword “guest post guidelines” keyword “writers needed” keyword “blog for us” keyword “write for us”
Lots of opportunities on Facebook groups dedicated to link building
Nothing is better than asking for guest posting on other members’ blogs or even ask for links exchange, a direct link exchange like you link to my blog and I link to yours
I found these Facebook groups below to be top best for guest posting and links exchange
Backlink,Local citation, Guest post service
Backlink/Article Writing/Guest Posting Services
Bloggers Pinterest Pinning Party
Guest Post – Free / Paid / Exchange Backlinks
Guest Post | Backlink Exchange | PBN | Web 2.0
Free Guest Postings & Backlinks
Guest Post All Niche | SEO | Backlink
Free Links Exchange, Guest Posts, Backlinks
Link Exchange – Guest Post Requests, Blogs, Backlinks, Share For Share
Organic Website Traffic Exchange and Backlinks
SEO, Guest Post, SEO Backlinks & PBN Marketplace
Ask politely to exchange links with other websites
Use the Facebook groups provided above
I say politely because I got some websites with higher DA to agree to link to my blog
Then I told them that I would really appreciate exchanging links and I am working on my blog to raise my DA
I state this fact to them who knows maybe one day my DA can pass their websites
Search for broken links for blogs you follow
First you cannot do it manually, there is an extension called Check My Links on Chrome browser
Go to Google and type “Check my links chrome browser” then go ahead and add it to your Chrome
After you find a missing link check to see if you can find a replacement on your site to compensate the broken link for the blog you follow
Then email the blog owner and let him/her know about what you discovered on his/her blog
There is no guarantee that you can get your suggested link added so I don’t invest time writing this missing component if it is missing, I can find any other broken links on his/her blog and if I can only find one link to point to my blog, may be I can get a link back to my blog
Use your infographics passion to get backlinks to your blog
The good thing about this trick is that there are so many blogs with ultimate guide that it would make them better if you create infographics to illustrate the steps listed there
You can try multiple sites with similar contents and see if you have a chance of any blogger who can use your infographics which you created
All they need to do are just a backlinks giving you credits to your website
It would be better to have your infographics hosted on your web hosting and they link back to your infographics because you don’t even ask for the credit if they link to you then a backlink to your blog is counted
Write missing content for bloggers if not for them then It is on your blog
This link building technique method only works out if you are in the mind set of building backlinks
first I will explain it, you visit a blog and read a blog post where you easily spot out something that would make it perfect if it gets added to it
For example, you read the ultimate guide to affiliate marketing you notice that this content is missing best ways to find affiliate marketing programs to join
You can start writing it for your blog and offer it to this earlier blog owner, make it a thorough guide that he/she cannot resist but to add it
If not, search for all affiliate marketing articles on other blogs and do the same thing
Remember you have a new content on your blog, you can use this method as a way to find content to write on your blog
Spy on your competitors
This is a very systematic and traditional link building techniques
Where I find this one to be the most effective method
Because if you search a blog similar to yours
You can find a lot of guest post opportunities you are not aware of
You can find a high DA websites accepting guest posts whom are not picky so you can add them to your list
If you think it is a lot of work, think about it the other way around
You can spend 5 to 10 hours on each guest post only to find that it is rejected
Why don’t you examine the quality of your competitors’ blogs guest posts
See if you can work on these high DA sites to submit easy guest posts that get accepted
I find a cheap tool called Keysearch it uses Moz in its backend
Write a round posts or testimonials
Once in a life time on your blog
It doesn’t hurt if you write a long round post for all bloggers in your niche and mention their names and write a detailed descriptions about them
Reach out to them on social media
I prefer Twitter, don’t expect to link back to you but at least they can tweet your post to their followers
HARO – Help A Reporter Out
This is a website called helpareporter.com, I had to list it as a unique way to get backlinks if you manage to do it on time and by following HARO guideline accurately
HARO is an online service for Journalists to collect feedback from bloggers or public
You can sign up for free and you will receive 3 emails per day at 5:35 AM, 12:35 PM and 5:35 PM in EST time from Monday to Friday
You get 3 long emails daily categorized under Biotech and Healthcare, Business and Finance, Education, Entertainment and Media, High Tech, Lifestyle and General
Below is a sample of 3 of the above categories to show you how they look like in emails
All the above are the list of all requirements from Journalists or bloggers who are looking to feature a round ups
I believe when you click on any of the hyperlinks above, it should take you to the requirements but for some reasons it doesn’t work from Gmail on cell phone
Below is a sample of one of the requirements, you have to check what suits you and look for the due date so you don’t submit late
Donate to get a link
This is one of the best link building techniques that turned out to be a very well known method
It is my fault that I did not know about it
You can start with the below searches on Google
You can easily find other blogs compiling a list of charitable websites that provide a Do Follow links to your blog for reasonable donations
- “Donation list” + “contributors”
- “Contributors page” + “Donate”
- “donate to us”
- “donate to this site”
Final thoughts on link building process
You want traffic like 500 to 1,000 or more visitors a day, it comes with an effort
You have to keep the link building techniques as an ongoing process
Don’t think that right great content is enough to get visitors to your website
If you don’t reach out to those type of visitors on social media and to target SEO by using low competitive keywords on search engines then unfortunately your blog will stay buried on internet
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